Conran Africa was a pioneering and innovative design-led project celebrating a fusion between original South African design and classic Conran. Working with Woolworths SA to create a collection of products across many categories of the home.

With Conran Africa we have utilized the creative input from native South African design talent and taken key elements of Africa to celebrate design that is Contemporary South African for modern-day appeal.

We worked with nearly 20 suppliers throughout Africa, reflecting an ethos that is authentic and local and showing a long-term commitment to South African people. A commitment to the impact that creative design has on economic empowerment.